Senior operators, not consultants

George advises on technology transformation, cyber resilience, and AI-native operating improvement. He supports leadership teams and investors to assess, prioritise, and execute — with operational discipline and commercial focus.

He has led global technology and security for a €20bn retailer operating across 81 markets and ~130,000 colleagues as Group CTO and CISO, and was previously CISO at ASOS, where he rebuilt the cybersecurity function and introduced an AI fraud platform that paid back in three months. Earlier, he directed product and engineering at News UK (The Times, The Sunday Times, The Sun), launched Sky+, Sky HD and Sky Anytime at Sky, and at Vodafone represented technology in the integration of acquired businesses as part of the post-deal team. He began his career as an R&D officer at the UK Ministry of Defence.

George has worked directly with Apax Partners, Inflexion, and H&M Ventures on technology and cyber diligence for acquisitions and portfolio-company transformation. For Apax, he stabilised the platform and team at WGSN, the digital asset within the EMAP group. For Inflexion, he coached the CEO of Kinetic — the world’s largest provider of agricultural data — through the shift from manual Excel-and-PowerPoint delivery to a scalable digital service model.

He holds multiple patents in cybersecurity, contributes to the UK National Cyber Security Centre and the National Crime Agency through advisory forums, and completed executive programmes at London Business School and MIT Sloan.

Dan advises investors and management teams on cyber transformation, turnarounds, operating model improvement, resilience, and value creation. His work spans cybersecurity programme delivery, technology operations, governance, and the legal-regulatory dimension — including AI governance, where he has published and advised regulators.

Most recently, Dan was Director of Cybersecurity at the LEGO Group (€8.8bn revenue, ~25,000 employees), where he developed and executed the Cybersecurity Strategy 2025–2027, delivered NIS2 readiness across factory and energy-generation operations, and directed BC/DR and ransomware recoverability validation.

Prior to LEGO, he held senior cybersecurity leadership roles at a €20bn global retailer — where he led IT transformation delivering ~€150m in cost savings, delivered €10m+ in cyber run-rate savings and €15m+ in fraud exposure reduction, and built the global GRC function from greenfield to ISO 27001-aligned operation across 10 brands, 72 markets, and ~120,000 colleagues.

Dan is a submitted-and-awaiting-defence PhD candidate at Leiden University researching machine-learning transparency in financial services, co-founder and Vice-Chair of the Foundation for Best Practices in Machine Learning (advising European financial and data regulators), and an admitted attorney with earlier cybersecurity practice experience at Glyn Marais and at Webber Wentzel in alliance with Linklaters. He holds ISO 27001 Lead Implementer certification and a Harvard Cybersecurity and Risk Management post-graduate certificate.